BPL
The strength of the BPL brand is reflected in the returns that it generates for the business.

The highest market share
BPL has not only sold more colour televisions each year over the last few, it has also sold more sets than any Indian or multinational brand operating in India. in 1998-99 one out of every four TV sets sold in India carried the BPL brand name.

Efficiency of capital
BPL's Return on Capital Employed is the highest among the TV majors in India.

A poll was conducted on the Internet by Economic Times, India's largest circulated financial daily, on 29 July 1999 on the TV brand most popular in India. BPL emerged as the most popular brand among those polled (55 per cent). Multinational Sony was a distant second (36 per cent) .

BPL home entertainment
Televisions, Audio Systems, Video Products, entertainment sponsorship (movies, music....)

BPL home appliances
Refrigerators, Washing Machines, Microwaves, Cooking Range, Gas Tables, Dish washers and Vacuum Cleaners.

BPL Digital
Convergence and Digital Multimedia Products

PRO FX
Hi-end Home Theatre/Home Hi-fi

BPL Excell
Alkaline batteries

BPL Power cell
Dry batteries

BPL Mobile
Mobile telephony service - Past-paid

BPL connect
Statewide Paging Service

BPL mobile on the spot
Mobile telephony service - Pre-paid

BPL telecom
(a) Business/Enterprise Communications - EPABX etc. (b) Consumer Telephony - Push Button Telephones and Answering Machines

BPL net.com (internet business)
Internet Service Provider

Business / Corporate Portal site

Music :
Over the last few years, BPL has sponsored leading contemporary musical groups like Jethro Tull, Deep purple, Bon Jovi, Bryan Adams, Michael Learns To Rock and No Doubt, as well as programmes on TV like BPL Oye. The visible benefits of such sponsorships are an association with large global brands which the bands represent, establishing a bond with the target segment, building an aura around the brand and creating a perfect fit between the personality of a mega event and BPL.

Techno-Summit
Refresh the image of BPL as a techno-savvy organisation: That's our ongoing brief. Mega exhibitions are organised across the country at periodic intervals at prominent venues. The displayed products represent BPL showstealers standing out for their technology and sophistication. These products stoke the aspiration levels of the consuming community.

Films :
BPL sponsors films that are led by a strong family appeal and made through an innovative use of technology. This helps in emphasising BPL's technology-friendly image. BPL innovated the concept of corporate sponsorship of films in India with Lion King in 1997. in 1999, BPL also sponsored A Bug's Life, the first 3-D computer animated film.

Sports:
The company has also sponsored the Prakash Padukone Badminton Academy and the BPL Player of the Week award on the international cricket circuit.

The value of BPL's physical assets was Rs 469 cr as on 31 March 1999; the brand was valued at Rs 1182.27 cr (as appraised by Trisys, an independent Calcutta-based research agency, using the globally accepted Interbrand method). This value existed outside the purview of the balance sheet and represented a strong intangible asset for the company.

Based on the findings, it was estimated that Rs 82.66 cr of profits reported by BPL in 1998-99 could be directly attributed to the brand. The agency used a maximum multiple of 15 for BPL.